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| Use of Information Hiddentreasures.com may provide certain demographic information it collects to third parties in connection with its provision of this Service. The dissemination of this information is necessary in order to provide personalized information and promotional offers. Except as disclosed in this Privacy Policy, our current policy is to refrain from selling, leasing, or otherwise transferring your personally identifiable information, however, this policy does not apply in all cases and this policy may be changed in the future. We describe below some of the situations in which such information may be disclosed. Hiddentreasures.com will never provide our promotional affiliates with personally identifiable information which would permit them to communicate with Users or their employees by email unless the User "opts-in" and have not "opted-out", pursuant to our opt-out procedure, from receiving communications. You may have the opportunity to ask us to provide your information to these promotional affiliates. We expect those promotional partners with whom we share information (with consent, as provided herein) to respect the privacy of our Users in the same manner as we do. However, we cannot ensure that they abide by our privacy policies. Hiddentreasures.com is the sole owner of information collected through the Service. The information we collect may also include information you submit about others, including the name, e-mail address or physical address of a gift recipient. We only use information you submit about other people to deliver information, products, or services specifically requested by you or to cooperate with law enforcement officials in the investigation of alleged unlawful activities of our customers Information That Is Personally Identifiable Our shopping format requests certain contact information from our Users. We collect information that is personally identifiable through the purchasing process when processing your order. When a User completes an order, the format will require personally identifiable information for each User, including: Contact information (examples include name, home address, email address) Unique identifiers (examples include credit card numbers) Demographic information (examples include zip code, telephone area code, etc.) The information we have obtained through this process may be used by Hiddentreasures.com, as well as by providers of related services, in connection with processing your order. We also use contact information from the registration format to send the User information about us and when otherwise necessary. Such information may also be used to assess your satisfaction with and to obtain feedback regarding the Service we provide and to tailor the visitor's experience while visiting our Web site. We may use the contact information we collect to provide, by means other than email, information or offers which we believe will be of value to Users and their employees and we may share contact information with other companies that may want to provide our Users, by means other than email, information regarding additional products and services. We may also use the contact information to send our Users information or offers by email which we believe will be of value to them and we may share email contact information with other companies that may want to provide our Users or their employees information regarding additional products and services. Such contact information may be shared based upon the demographic information we collect. Users may opt-out of receiving future communications at any time; see the section below regarding "Opt-out". Finally, the information we collect will be maintained in a file that we may need to review in a variety of other circumstances, such as enforcing our Terms of Use, analyzing and understanding our customers and their needs, and for the administration and provision of our goods and services. As a User of the Service, you consent to the aforementioned uses of such information and the provision of information to service providers that facilitate the Service, all in accordance with this Privacy Policy. Aggregate Information Subject to the other terms of our Privacy Policy, we may aggregate (i.e. assemble on a basis that does not enable one to personally identify you) the data that is acquired under or in connection with this site and/or related to ordering our products and services, including, without limitation, data about the products and services requested and purchased by our Users. Aggregated data may be used by us to improve our Service and for marketing purposes, and may be shared with and used by advertisers and other third parties. We may also use such data to determine what types of policies are best suited for our customers and what types of policies our customers request. If we provide aggregated data to third parties, particular personal information (including birth date, name, title, income, home address, dependent information and any other identifying information) will not be individually identifiable in the aggregated data. Notwithstanding anything in this privacy policy to the contrary, Hiddentreasures.com has contracted with third parties to provide tracking and analysis of information and data collected from visitors to our website. Hiddentreasures.com reserves the right to provide that information and data to such third parties for those purposes. Such information and data is provided on a basis that does not enable a third party to identify you. Your use of the Service constitutes your consent to the use of such data on an aggregated basis. Policy on Children's Use of the Site This Site is, generally, directed at persons over the age of 13 who purchase items with credit cards and we do not knowingly collect personal information from or about children under the age of 13 except as relating to a specific order for products or services. If we, at any time, learn that information relating to a child under the age of 13 that we have obtained is other than as set forth above, we shall immediately purge such information from our records. Disclosure for Legal Purposes Given the government's current interest in Internet regulation, you hereby authorize us to disclose information pursuant to judicial and administrative proceedings, and in connection with law enforcement activities and as otherwise may be permitted by law, to law enforcement or government agencies if we believe the disclosure is necessary or appropriate. You also authorize us to disclose information if we believe the disclosure is necessary or appropriate in the event of an investigation of improper or illegal conduct in connection with our Web site, such as fraud, misrepresentation, intellectual-property infringement, or other activity that may put us at risk for liability. We will, whenever we believe reasonably possible, use our reasonable efforts to inform a User whose information may be so revealed. |